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Published 
c1992.
Edition 
4th ed., Prentice-Hall international ed.
Library 
Lee Wee Nam Library, Business Library
Call Number 
HF5823.A111 1992
Published 
c1987.
Edition 
3rd ed.
Library 
Lee Wee Nam Library, Communication & Information Library
Call Number 
HF5823.A111
Published 
c1982.
Edition 
2d ed.
Library 
Lee Wee Nam Library
Call Number 
HF5823.A111
4. 
Cover image for Brand equity & advertising : advertising's role in building strong brands
Published 
1993.
Library 
Library Outpost
Call Number 
HD69.B7B817be 1991
6. 
Cover image for Marketing research
Published 
c2013.
Edition 
11th ed.
Library 
Business Library
Call Number 
HF5415.2.A111 2013