Cover image for
Title:
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Published:
Princeton, NJ : Bloomberg Press, 2004.
Description:
xv, 256 p. : ill. (some col.) ; 22 cm.
Series:
Economist series.
Contents:
What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Steve Hilton -- What makes brands great / Chuck Brymer -- Brand positioning and brand creation / Anne Bahr Thompson -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- An alternative perspective on brands : markets and morals / Deborah Doane --Branding in South-East Asia / Kim Faulkner -- Branding places and nations / Simon Anholt -- The future of brands / Rita Clifton.
Bibliography:
Includes bibliographical references and index.
Other Authors:
Clifton, Rita.

Simmons, John, 1948-

Ahmad, Sameena.
ISBN:
1576601471 (alk. paper)

Available:*

Library
Material Type
Call Number
Status
Searching...
Book HD69.B7B819B
Searching...

On Order