Cover image for
Title:
Brand apart : insights on the art of creating a distinctive brand voice / Joe Duffy.
Author:
Duffy, Joe.
Published:
New York : One Club Publishing, 2005.
Description:
190 p. : ill. (chiefly col.) ; 22 x 31 cm.
Subjects:
Contents:
The Bahamas -- Tazo -- Harley-Davidson -- BMW -- Citi -- Nike -- Mini -- What's Your Anti-Drug? -- Starbucks -- Winter X Games -- Paul Smith.
Notes:
Includes index.
ISBN:
0929837258 :

9780929837253

Available:*

Library
Material Type
Call Number
Status
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Book HF5415.15.D858A
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On Order

Summary

Summary

Offers case studies of famous brands, such as Harley Davidson, Starbucks, Nike and explores how their brand images were built using a combination of marketing, advertising and design. Designed by Duffy and Partners, this book features colour images and contains interviews with the clients and designers and creatives behind the famous campaigns.


Author Notes

Joe Duffy is the author of Children of the Rising which won an Irish Book Award 2015 in the nonfiction category.

(Bowker Author Biography)