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Title:
Media/impact : an introduction to mass media / Shirley Biagi.
Author:
Biagi, Shirley, author.
Published:
Boston, MA : Cengage Learning, [2017]

©2017
Edition:
Twelfth edition.
Description:
xxviii, 404 pages : illustrations (chiefly color) ; 28 cm.
Series:
Cengage series in mass communication and journalism.
Subjects:
Bibliography:
Includes bibliographical references and index.
ISBN:
1305580982

9781305580985 (pbk.)

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Book P90.B576 2017
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Summary

Summary

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.