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Title:
Polling and the public : what every citizen should know / Herbert Asher Ohio State University.
Author:
Asher, Herbert B., author.
Published:
Thousand Oaks, California : SAGE CQ Press, [2017]
Edition:
Ninth edition.
Description:
xii, 348 pages ; 23 cm
Bibliography:
Includes bibliographical references and index.
ISBN:
9781506352428 (pbk. : alk. paper)

1506352421 (pbk. : alk. paper)

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Book HM1236.A825
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Summary

Summary

Fully updated with new data and scholarship, the Ninth Edition examines the 2014 midterm elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. It also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse.