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Title:
The rise of transtexts : challenges and opportunities / edited by Benjamin W.L. Derhy Kurtz and Mélanie Bourdaa.
Published:
New York, NY : Routledge, 2017.

©2017
Description:
xi, 248 pages ; 24 cm.
Series:
Routledge research in cultural and media studies ; 96.
Bibliography:
Includes bibliographical references and index.
Other Authors:
Bourdaa, Mélanie, editor.

Derhy Kurtz, Benjamin W. L., editor.
ISBN:
113894467X hardcover alkaline paper

9781138944671 hardcover alkaline paper

9781315671741 electronic book

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Book P96.M36R595
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Summary

Summary

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.


Author Notes

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http://Derhy.TV

M#65533;lanie Bourdaais Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France