Cover image for
Title:
Good charts : the HBR guide to making smarter, more persuasive data visualizations / by Scott Berinato.
Author:
Berinato, Scott, author.
Published:
Boston, Massachusetts : Harvard Business Review Press, [2016]

© 2016
Description:
viii, 255 pages : illustrations (mainly color) ; 19 x 25 cm
Summary:
"A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists - data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s - on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz - the new language of business."--
Bibliography:
Includes bibliographical references (pages 233-243) and index.
ISBN:
1633690709 (paperback : acid-free paper)

9781633690707 (paperback : acid-free paper)

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Book HF5718.22.B511
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Summary

Summary

Dataviz--the new language of business

A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.

For a long time "dataviz" was left to specialists--data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could.

What's more, building good charts is quickly becoming a need-to-have skill for managers. If you're not doing it, other managers are, and they're getting noticed for it and getting credit for contributing to your company's success.

In Good Charts , dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s--on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping.

This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice.

Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.


Author Notes

Scott Berinato is a self-described "dataviz geek" and a Senior Editor at Harvard Business Review . In addition to creating the successful "Vision Statement" department in the magazine, he has written and edited many articles for HBR and other top business and tech-related print and web publications.


Reviews 1

Choice Review

This book presents copious examples of "dataviz," or data visualization, as both a form of communication and a science. Berinato (Harvard Business Review) details a system for presenting data visually through a process of such inputs as conversation, sketching, and testing (prototyping). The organizing concept of the book is that visual language is now used on a daily basis worldwide. Dataviz is driven by technology, and the author--not without justification--claims that this is the business world's new lingua franca. This is an elegant volume illustrated with appealing graphic images that, taken together with the text, provide a user's manual to "dataviz." Good Charts provides an antidote for "death by PowerPoint," but it also makes a powerful argument for the systematic use, study, and application of these new, technology-driven, visual forms of communication. This volume is a comprehensive and attractive introduction to the subject. Berinato perhaps understates this accomplishment with the rather quaint title of the text. He's accomplished much more than that! Summing Up: Highly recommended. Lower-division undergraduates through professionals. --Stuart A. Schulman, CUNY Baruch College