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Title:
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.
Author:
Solomon, Michael R., author.
Published:
Hoboken : Pearson, 2017.
Edition:
Twelfth Edition.
Description:
xxii, 601 pages : illustrations (some color) ; 29 cm
Contents:
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
Notes:
Revised edition of the author's Consumer behavior, 2015.

Includes index.
ISBN:
9780134129938 (student edition)

0134129938 (student edition)

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Book HF5415.32.S689 2017
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Summary

Summary