Cover image for
Electronic payment systems for competitive advantage in e-commerce / Francisco Liebana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández, and Myriam Martínez-Fiestas, editors.
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global, [2014]
1 online resource (373 pages).
"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--Provided by publisher.
The role of B2B e-commerce in market share: evidence from Spanish manufacturing firms / Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga -- Internet as a sales channel for the agri-food sector: a case study of organic products / Enrique Bernal Jurado, Adoración Mozas Moral, Miguel J. Medina Viruel -- How to develop WOM marketing / Manuela López, María Sicilia -- New market segmentation paradigms and electronic commerce adoption: an exploratory study / Ángel F. Agudo-Peregrina, Julián Chaparro-Peláez, Ángel Hernández-García -- How can e-vendors create trust in B2C and C2C contexts? / Sonia San-Martín, Carmen Camarero -- Perceived risk in e-commerce and the development of loyalty: the moderating effect of website design, the cultural framework of language, and the user's flow state / Juan Miguel Alcántara-Pilar, Salvador del Barrio-García -- The relationship between E-WOM from SNS or internet and purchase / F. Javier Rondán-Cataluña, Jorge Arenas-Gaitán, Patricio E. Ramírez-Correa -- Gender differences in the technology's classic models in social network sites / Begoña Peral-Peral, Ángel F. Villarejo-Ramos, Manuel J. Sánchez-Franco -- Drop-out risk measurement of e-banking customers / Juan Lara-Rubio, Myriam Martínez-Fiestas, Antonio M. Cortés-Romero -- Mobile banking: challenges and opportunities for the financial sector / Raquel Arguedas, Inmaculada Pra, María Dolores Reina -- Overview of mobile payment: technologies and security / Vibha Kaw Raina -- Comparative study among new payment systems and new future trends in mobile payments / Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández -- New perspectives on payment systems: near field communication (NFC) payments through mobile phones / Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco J. Liébana-Cabanillas -- Emerging technologies for user-friendly mobile payment applications / Vibha Kaw Raina -- New perspectives of mobile payment platform for developing countries / Rodrigue Carlos Nana Mbinkeu.
Vendor supplied record for IGI received in 2015.
Includes bibliographical references.
Restrictions on Access:
Restricted to subscribers or individual electronic text purchasers.

Other Authors:
Liebana-Cabanillas, Francisco, 1976- editor.

Muñoz-Leiva, Francisco, editor.

Sánchez-Fernández, Juan, editor.

Martínez Fiestas, Myriam, editor.

IGI Global, publisher.
9781466651913 electronic

9781466651906 print

9781466651937 print & perpetual access
Online Access:


Material Type
Call Number
Electronic Book XX(1435797.1)

On Order