Cover image for
Title:
Brands with character / [curated, edited and designed by Working Title & Co.].
Published:
Singapore : Basheer Graphic Books, c2014.
Description:
299 p. : col. ill. ; 26 cm.
Notes:
Includes index.
ISBN:
9789810792343

9810792344

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Book HD69.B7B819bw
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Summary

Summary

Showcasing the strongest in brand identities employing characters to capture people's attention. The featured designs are based on humans, animals and even anthropomorphised logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse selection that ranges from small cafes, independent clothing lines to large corporations, schools and events fully immerses the reader in the dynamic world of character branding.