Cover image for
Title:
Tasty stories : legendary food brands and their typefaces / Joke Gossé.
Author:
Gossé, Joke, author.
Published:
Antwerp : Luster, [2014]

©2014
Description:
135 pages : color illustrations ; 19 cm
Summary:
"Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gossé brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--Back cover.
ISBN:
9789460581014

9460581013

Available:*

Library
Material Type
Call Number
Status
Searching...
Book Z246.G677
Searching...

On Order

Summary

Summary

Tasty Stories presents 50 of the world's best-known food brands, describing them through the evolution of their packaging, logo, typeface and fonts. A brief history of each brand is followed by details of the logo and typeface, and accompanied by 'Nice to Know' anecdotes. A must-have for graphic designers, foodies, and other people of good taste.