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Title:
Branding typography : elegant, retro, handwritten, experimental, minimal / [edited by Ginko Press]
Published:
Berkeley, Calif. : Gingko Press, c2013.
Description:
240 p. : col. ill. ; 29 cm.
Notes:
Includes index.
Other Authors:
Gingko Press.
ISBN:
9781584234968

1584234962

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Book Z246.B818
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Summary

Summary

Whether hand drawn or vector based, type is a versatile tool in the hands of most designers, creating bold, expressive graphics that extend a brand as they convey information. In the hands of a master, new typefaces become iconic and unforgettable. Branding Typography gathers a selection of the most original type design of recent years, used to promote products and companies through game changing graphics in print, fashion, interiors and packaging.