Cover image for
Title:
Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker.
Author:
Millman, Debbie.
Published:
New York : Allworth Press, c2011.
Description:
x, 324 p. ; 24 cm.
Summary:
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of branding. In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in this process"--Provided by publisher.
ISBN:
9781581158649 (pbk.)

1581158645 (pbk.)

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Book HF5415.1255.M655
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Summary

Summary

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains twenty interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.