Title
The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman.

Author
Berman, Margo, 1947- author.

Published
New York, NY : Routledge, 2017.
 
©2017

Description
xvi, 208 pages ; 25 cm

Subjects
Advertising.
 
Critical thinking.
 
Strategic planning.

Bibliography
Includes bibliographical references and index.

ISBN
0765646579 hardcover
 
0765646587 paperback
 
9780765646576 hardcover
 
9780765646583 paperback
 
9781315618661 electronic book


LibraryMaterial TypeCall NumberStatus
Communication & Information LibraryBookHF5823.B516bLevel B1