Misbehaving : the making of behavioral economics / Richard H. Thaler.

Thaler, Richard H., 1945- author.

New York : W.W. Norton & Company, [2015]

First edition.

xvi, 415 pages : illustrations ; 25 cm

Economics -- Psychological aspects.

"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.
Argues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building.

Includes bibliographical references (pages 373-391) and index.

Other Titles
Making of behavioral economics

0393080943 (hardcover)
9780393080940 (hardcover)
9780393352795 (softcover)

LibraryMaterial TypeCall NumberStatus
Book DispenserBookHB74.P8T365mLevel 1, The Hive
Business LibraryBookHB74.P8T365mDue 01/07/19
Humanities & Social Sciences LibraryLong Term LoanHB74.P8T365mMaterial is on loan